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Tour feature: multimedia Mattertags

Give your space
more to say.

Add clickable information points that help viewers understand what they are looking at.

Bring text, photographs, video, documents and useful links into your virtual tour, placing the detail where it makes sense.

matter_tags Multimedia Mattertags | GO Virtual Tours
Information points give viewers additional detail while they explore the captured space.
What are Mattertags?

A useful detail, just a click away.

A tag is an interactive marker placed at a relevant point within the tour.

Viewers select the marker to open additional information about an area, object or feature.

For example, a tag beside a meeting room could link to its seating plans. A tag beside a display could introduce a product, while one beside equipment could link to its operating manual.

We help you choose the information that supports the purpose of your tour without overwhelming the viewing experience.

Choose the right content

Explain, demonstrate and connect.

Text

Explain a Feature

Introduce a room, describe a facility or add practical details that are useful at that point in the tour.

Photographs

Show a Closer View

Add detail photographs, alternative room arrangements or supporting imagery relevant to the location.

Video

Demonstrate in Motion

Introduce a service, show an activity or explain how a product or piece of equipment works.

Documents

Share Useful Resources

Provide access to brochures, menus, specifications and other documents through supported media or links.

Website links

Connect to Further Detail

Direct viewers to current product information, course pages, property listings or other useful resources.

Enquiries & bookings

Make the Next Step Clear

Link to your existing reservation system, appointment page or enquiry form when a viewer wants to take action.

Information in context

Build around the questions your audience asks.

The most useful tags answer a question or offer a relevant next step.

We can plan an initial set of tags around your priorities, using the approved content you supply.

Hospitality and events

Link dining areas to menus and private rooms to venue-approved capacities or event brochures.

Property and accommodation

Explain room categories and facilities, with links to current listings and booking information.

Education and training

Introduce specialist spaces through explanations, demonstration videos and supporting learning resources.

Facilities management

Place asset references and links to equipment documents beside the relevant captured location.

Client dashboard access

Keep the information up to date.

Your content can develop after the building has been captured.

With client dashboard access, your team can add and edit multimedia tags within the agreed tour setup.

Update information as your business changes, with guidance from us on managing the available content tools.

Plan useful information points

Start with the detail that matters most.

Clear titles, concise explanations and relevant destinations make tags easier for visitors to use.

Choose the Location

Place information beside the room, feature or object it describes, helping viewers make the connection.

Keep Links Current

Link changing information, such as prices or availability, to the relevant live page on your website.

Review the Experience

Check the content on desktop and mobile so the information is clear and easy to navigate.

Content updates do not change the captured building. Tags can be edited separately, while physical alterations to the space may require new scanning.

Common questions

Adding more detail to your tour?

Can we update tags ourselves?

Yes. With client dashboard access, your team can manage multimedia tags within the agreed tour setup. We provide guidance on getting started.

Can tags link to our booking system?

Yes. Tags can direct viewers to your existing booking or enquiry pages. Transactions and reservations are completed through your chosen service.

Who supplies the content?

You can supply approved wording, images, videos and documents. If you need help creating content, we can discuss this as part of the project scope.

Can we use existing videos and documents?

Usually, yes. Display options depend on the media format and hosting service. We can check suitable files or links during setup.

Can a tag link to a private document?

It can link to a document in another system, with access controlled by that system. Viewers may need to sign in to open the destination.

Are tags included in our quotation?

Your quotation confirms the initial tag setup, supplied content to be added, dashboard access and any additional content production.

Make your tour more useful

What would you like visitors to discover?

Tell us about your space and the information you want to bring into the experience.