Why Real Estate Agents Need Virtual Tours in 2025

The property market is more competitive than ever, and today’s buyers expect more than just photos and floor plans. In 2025, virtual tours have become a key tool for estate agents looking to win listings, increase viewings, and sell properties faster.

If you're an estate agent still relying on traditional marketing, here’s why virtual tours are no longer optional — they’re essential.

1. Virtual Tours Are Now an Industry Standard

Buyers expect to explore properties online before booking a physical viewing. Virtual tours provide a detailed, interactive walk-through that helps them visualise the space — from layout and finishes to light and flow.

Agents who offer virtual tours stand out and attract more serious enquiries. Those who don’t risk being overlooked.

2. Save Time with Better-Qualified Leads

A virtual tour helps filter out uninterested buyers, meaning fewer wasted viewings. By the time someone books a physical visit, they’ve already had a detailed look around and are more likely to make a decision.

This saves time for both agents and sellers, especially on high-demand listings.

3. Win More Instructions

Sellers want agents who will market their property effectively. Offering a high-quality virtual tour gives you a competitive edge in valuation appointments and pitch meetings.

It shows you invest in marketing, embrace technology, and care about presenting homes in the best possible way.

4. Sell Faster and for More

Properties with virtual tours tend to generate more online views, attract more interest, and sell faster. In some cases, tours can lead to higher offers, as buyers are more emotionally engaged and confident in what they’re viewing.

For premium homes, off-plan developments, and investment properties, virtual tours are especially effective.

5. Reach Remote and International Buyers

Virtual tours allow potential buyers from other regions — or countries — to view properties from anywhere, at any time. This is ideal for relocations, overseas investors, or those browsing from afar.

It also means your listings are accessible 24/7, without needing to arrange viewings for every prospect.

6. Improve Your Online Presence and SEO

Virtual tours keep users on your website longer, which helps improve your search engine rankings. Embedding tours into your listings can boost engagement, lower bounce rates, and generate more organic traffic.

Plus, Matterport tours can be added to your Google Business Profile and featured on property portals.

7. Stand Out on Property Portals

On platforms like Rightmove and Zoopla, virtual tours instantly differentiate your listings. They increase click-through rates and can move your property to the top of the results — giving your clients more visibility and better results.

Go Virtual Tours – Your Partner for Property Marketing

At Go Virtual Tours, we work with estate agents across the UK to create professional Matterport tours that bring listings to life. Whether you need a one-off tour or a scalable solution for a portfolio of properties, we can help.

We charge by the day — not per property — making us ideal for agents managing multiple listings. Hosting, branding, and Google integration are all included.

Want to improve your property marketing in 2025? Contact us today to learn more.