Top Examples of Stunning Virtual Tours You Can Visit Today

Virtual tours have grown from a niche marketing tool into a must-have feature across a wide range of industries. From historic landmarks and luxury properties to restaurants, museums and retail stores, 360° technology is helping businesses bring their spaces to life online.

To show you what’s possible, here are some of the most impressive and inspiring virtual tours available right now — and how they’re being used to attract and engage visitors.

1. The British Museum, London

The British Museum offers an incredible interactive virtual tour that lets users explore galleries, exhibits, and artefacts from across human history. The tour is layered with information, sound, and clickable features, making it both educational and immersive.

Takeaway for businesses: A well-structured tour with layered content can hold attention and encourage repeat visits.

2. The White House, USA

Using Matterport’s technology, the White House released a detailed room-by-room tour of its public spaces. Viewers can explore in 360 degrees, click on objects for info, and understand the scale and history of the building.

Takeaway: Even formal or security-sensitive spaces can use virtual tours to allow controlled, engaging access.

3. J.K. Rowling’s Childhood Home (Real Estate Example)

An estate agent created a Matterport tour of this famous author’s childhood home in Gloucestershire, offering potential buyers and fans a unique opportunity to explore the property online.

Takeaway: High-profile or unique listings benefit massively from detailed virtual walkthroughs — increasing media exposure and buyer interest.

4. Sydney Opera House

Their digital experience includes a behind-the-scenes virtual tour of performance halls, backstage areas, and dressing rooms. It gives viewers a unique look at what goes on beyond the main stage.

Takeaway: Virtual tours are ideal for offering access to areas most people wouldn’t normally see, creating excitement and exclusivity.

5. Commercial Showroom: Audi UK

Audi UK uses Matterport virtual tours for selected showrooms, allowing customers to browse new models, inspect features, and interact with key product hotspots before visiting in person.

Takeaway: Product-rich environments (like car showrooms, furniture stores or retail spaces) can use tours to pre-sell items and guide in-store visits.

6. Restaurant Example: Sketch, London

Sketch uses a beautifully crafted virtual tour to show off its famously quirky interior — from themed dining rooms to colourful decor and artwork. This gives guests a taste of the venue before they book.

Takeaway: For hospitality venues, a virtual tour is the best way to convey atmosphere and design online.

7. Luxury Holiday Villa in Spain

A high-end villa rental company used a Matterport virtual tour to highlight sea views, layout, pool, and interior design. It helped reduce viewing requests while increasing booking conversions — especially from overseas guests.

Takeaway: Virtual tours provide a way for international or long-distance clients to feel confident booking remotely.

What These Examples Have in Common

Clear, high-resolution imaging
Logical navigation and user control
Strategic use of hotspots, labels or multimedia
Fast loading and mobile compatibility
Embeddable across websites, social media, and email

Want to Create Something Similar?

At Go Virtual Tours, we work with businesses across the UK to produce high-quality Matterport virtual tours that bring spaces to life. Whether you're marketing a property, promoting a venue, or simply want to stand out online, we can help.

Get in touch today to discuss your project and see examples of our work.